ABOUT US
Matthew Plunkett works with consultants across the UK to help them build private practices that run smoothly and grow with confidence. Known for his practical, supportive approach, Matt focuses on simplifying operations, improving performance and providing clear strategic direction for both new and established clinics.
About me
Commercial expertise at the heart of the business
Matthew Plunkett
Founder
About Matthew
Matthew Plunkett is a growth consultant specialising in UK private healthcare. Originally from the United States, Matthew has lived in the UK for over 12 years and brings a lifetime background in sales, commercial strategy, and business development. For more than a decade, he has worked closely with private medical business, large hospital groups and individual practices to drive sustainable growth, with particular expertise in self-pay patient acquisition, conversion, and revenue optimisation. Matthew combines sharp commercial insight with a deep understanding of the UK private healthcare landscape, helping practices grow patient numbers, improve profitability, and build resilient, future-proof businesses.
Our approach
We understand that private practice isn’t just a business; it’s an extension of the care clinicians provide. That’s why our work goes beyond operational checklists or generic advice. We combine practical experience with strategic thinking, helping clinicians make informed decisions, streamline their workflows and build practices that grow sustainably.